If you own a business, you need to take your online reputation incredibly seriously. So much so, in fact, that you may want to consider entering into a partnership with online reputation management companies just to make sure your a positive reputation is firstly created and, secondly, maintained. It cannot be stressed enough how important it is that you are proactive in terms of avoiding negative reviews, while at the same time understanding how to be reactive when negative reviews are left.
What Online Reputation Management Companies Can Do for You
A good online reputation management company will monitor your current Internet reputation and will help build the positive and suppress the negative. Suppressing the negative does not mean removing negative reviews, as this can be hugely counterproductive. Rather, it is about driving it downwards so that it is harder to find online, drowning it out of positive information.
Not to start, these reputation management companies will teach you how to respond to negative reviews in a positive and appropriate manner. This Starts by acknowledging the review and thanking the individual for taking the time to let you know they have had a problem, apologising straight away for them feeling this way. You should then, as much as possible, ask them to have the conversation in private with you so that you are essentially not airing your dirty laundry for all to see. Not every negative review or will be receptive to this, but what you are doing is publicly acknowledging that you were willing to listen and that is something that next customer will be impressed with. Indeed, it could even fully mitigate the damage done by a single negative review.
Online reputation management companies do this by using specialized technologies that help you to build a reputation and regain as if it was damaged. They have the strategies and systems in place that help you identify which problems currently exist and how do use can be addressed. They will look at all the different details involved in this including identifying anything that is said about you online. They will then try to create as much positive content as possible, thereby pushing the negative down on the search engine results pages.
In a sense, online reputation management is very similar to search engine optimization or SEO. However, they are not one and the same thing. SEO is simply about making sure your website is on the top of the search engines for your name and niche. Reputation management is far more targeted, as it is about raising the profile of any positive information about you, including information found on competitor websites. Additionally, it focuses on drowning out the negative reviews, which often means using the at least similar keywords. Clearly, online reputation management is a highly specialized field of work and one that requires exceptional skills and knowledge. A good online reputation management company should be seen as a key partner in your network, as they hold quite a lot of your business success in their hands.