It can be frustrating to create great online content but have little to no audience engagement. Building an online presence takes a lot of effort that can seem never-ending. You must constantly stay in the loop on current trends, relevant content, and effective advertising strategies. But what if you have all that and still aren’t getting the following you are looking for? Here are three tips from the industry’s top influencers to help you expand your online audience.

Follow Your Followers

Social Media

Engagement is the¬†best strategy for growing your following. To have a successful business on social media, it is important to stay involved and present with your followers. In addition to keeping up with your followers, you should think about following pages and people that are relevant to your niche. By doing this, you will be able to network with like-minded people and generate a following from other business’s client bases.

Develop Your Brand

It’s OK to get out there before you’ve perfected your brand. In fact, it’s probably a good idea. If you start out thinking you know exactly what content is going to speak to the demographic you’re targeting, you are probably going to hit a few walls along the way. Take blogger Erin Seilhan and her cat, for instance. They have a following of more than 50,000 due to the fact that, even though she is posting about her cat, she has expanded her reach beyond “cat people.” She’s allowed her content to evolve to be relatable to a broader audience.

It’s important to keep your options open, as well. If you start your online campaign by incorporating hashtags and praying for them to go viral, it’s probably not going to happen. For hashtags to be effective, you need to build your following first and incorporate hashtags later. You can start by testing out content in a broader niche and narrowing it down based on your followers’ engagement.

Offer Valuable Content

People don’t like to engage with businesses on certain social platforms because they feel like their feed will be taken over by solicitation. You have to create a reason for people to want to take that risk. Quality content is the biggest thing to focus on, especially when starting out. It can give people a reason to follow you.

The visual aesthetic of your website and social media profiles, however, is just as important. It can be helpful to develop a signature that will set you apart. Bloggers tend to post things in specific ways or avoid certain topics. By creating a set of rules to stick to, you can develop your own aesthetic that people will respond to.

The internet is changing constantly, and there are always going to be new things affecting your online audience. By keeping yourself in the loop through your own online engagement and strong content, your audience will continue to follow you. The most important thing is to be engaging. If you are being active and creating interactions, people will engage back.